REACH.ED Webinar Series for Communications, Admissions, and Advancement Professionals
CIS Ontario member school marketing and communications, admissions and enrolment, and advancement professionals, join us as we partner with Finalsite to bring you the,
REACH.ED Webinar Series 2024
Best Practices in Marketing and Communications for Schools
Join the school marketing and admissions experts from Finalsite for a 3-part webinar series to learn about best practices in marketing and communications to drive enrolment, engagement, and retention. Whether you are a beginner or more experienced, these sessions will offer valuable insights for everyone. Each presentation will run for an hour, followed by 30-minute breakout discussions. The sessions will be recorded and shared along with the presentations if you cannot stay the whole time.
October 9, 2024, 1:00 - 2:30 p.m.
Creating Your Digital Marketing Strategy with Red Abbott
Join this session to unravel the secrets of building a robust digital marketing strategy. Learn the art of leveraging both Google Advertising and Social Media Advertising to not only attract but captivate new families. Discover the latest best practices, uncover insightful use cases, and find out how to orchestrate a harmonious blend of online advertising channels that will amplify your school's visibility and engagement. Don't miss this opportunity to elevate your digital presence and leave a lasting impact on your target audience.
November 13, 2024, 1:00 - 2:30 p.m.
Digital Tools to Drive Engagement, Enrolment and Revenue with Rob DiMartino
In an era where the first impressions of your school are likely formed online, schools must master the digital tools at their disposal. This session will equip you with the strategies and insights needed to ensure your school stands out in the digital landscape with the use of your website, social media, marketing automation and more.
December 3, 2024, 1:00 - 2:30 p.m.
Retaining Families Through Integrated Communications with Meredith Kaplan and Suz Verbeke
This session explores the pivotal role of parent communication in enhancing student retention, engagement, and overall satisfaction. Effective communication strategies create a supportive bridge with parents. Participants will learn practical approaches and examine case studies to effectively engage parents and students and promote retention and word-of-mouth marketing.
REGISTER FOR THE WEBINARS TODAY
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Learn more about the Finalsite presenters:
Rob DiMartino, Chief Evangelist
Rob, Co-Founder and Chief Evangelist at Finalsite, has presented globally on effective use of strategic web communications for independent schools. Rob brings 25 years of experience working with the internet in the education arena. For the past two decades, Rob has been a thought leader at Finalsite guiding their way through web strategy, marketing, communications, data integration and most importantly digital engagement.
Meredith Kaplan, Director Global Market (Client Success and Sales)
As Director of Global Markets, Meredith and her team work with schools around the globe to implement best practices for school marketing and communications. With over a decade of school marketing expertise, Meredith is passionate about helping schools optimize their use of Finalsite's products and services.
Red Abbott, Vice President
Red Abbott leads Finalsite's Digital Marketing Services team, tasked with helping schools around the globe with increasingly critical sources of new connections: organic search engine visibility, online ads, and social media. Red has a long history with American independent schools as an alumnus, a former teacher (and dorm parent, and coach, and advisor, and…), and a current parent. Throw in his engineering degree and a master’s in school leadership, and you’ll see right away why clients say Red “gets them” when they discuss marketing strategy.
Suz Verbeke, International Client Success Manager
Suz first joined the Finalsite team in 2019 after working in marketing and communications at the International School of Beijing, teaching digital marketing in Shanghai and working as an International Educational Consultant in Hong Kong. Splitting her time between Hong Kong and Vancouver, Canada, Suz has extensive international experience to go along with her Master's Degree in Marketing and Communications and certificate in graphic design. Suz is currently dedicated to ensuring the success of clients and helping them continuously grow while using all their amazing tools in their Finalsite toolbox.
Learn more about Finalsite:
Finalsite is the first community relationship management platform built for K-12 schools, transforming how they attract students, engage families, build community—and thrive. More than 7,000 clients worldwide rely on Finalsite's platform for their websites, communications, mobile apps, enrollment and marketing services; partnering with Finalsite to manage the complex requirements around data privacy, accessibility, hosting and security. Clients enjoy unlimited support and training, extensive professional development and opportunities to network with a community of peers. Finalsite is headquartered in Glastonbury, Conn. with a global workforce across the U.S., Central America, Canada, Europe and Asia.
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